Esra Kuzu | Growth & Digital Strategy Consultant

Growth Focus Areas

I plan and manage SEO, content, advertising, and digital operations around clear business goals such as e-commerce sales, direct bookings, customer acquisition, launches, and website migrations. Each goal is supported through specialized work packages that extend from strategy to execution.

E-Commerce Sales

I help brands increase their digital visibility, attract more customers, and achieve sustainable sales growth.

E-commerce SEO and content creation for websites
CMS management, content publishing, and product operations (Shopify, WordPress, and similar platforms)
Google Shopping product and category optimization
Google Business Profile and Apple Maps setup, optimization, and advertising management
Google Ads and Meta Ads setup, management, and performance optimization
User experience and content improvements focused on increasing conversions and sales

Customer Acquisition

I help businesses increase enquiries, applications, and qualified leads by planning and managing advertising, landing pages, and conversion-focused customer journeys.

Landing page creation and optimization
Google Ads and Meta Ads setup, management, and performance optimization
Improvement of lead capture forms and communication workflows
Optimization of WhatsApp and quotation request processes
Development of CRM-ready lead generation systems
Supporting customer acquisition through content strategy and digital visibility initiatives

Direct Bookings

I help hotels, villas, and tourism businesses increase their visibility and drive more direct bookings through tailored digital strategies and performance-focused marketing.

Website SEO and booking-focused content creation
Listing creation and optimization for Airbnb, Booking.com, and other booking platforms
Google Business Profile and Apple Maps setup, optimization, and advertising management
Channel management support across platforms such as HotelRunner, SabeeApp, Baroon, SynXis, and Reseliva
Booking-focused advertising campaigns across Google, Meta, and other digital platforms
Optimization of booking journeys and user experience to improve conversion rates and increase direct reservations

Launch & Site Migration

I support new brands, services, projects, and websites in making a strong, well-planned, and seamless digital launch. In addition to building new websites from scratch, I also manage the transition of existing websites to a new platform, domain, or design in a planned and SEO-friendly way.

New website setup and go-live process
Website renewal and migration to a new site
Planning content, page, and URL migrations
Coordination of platform, domain, and redirect processes
SEO-friendly website and content structure
Launch content and campaign preparations

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Ways of Working

Agency Partnership

I collaborate with agency teams to provide project-based or ongoing support across SEO, content, and growth operations.

Education & Mentoring

I share my knowledge and experience in digital marketing through one-on-one mentoring, corporate training programs, and practical workshops.

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About Me

For more than nine years, I have worked across digital marketing, SEO, CRM, and growth operations, helping brands become more visible, sustainable, and effective in the digital landscape.

I began my career in the tourism industry, specializing in CRM. During this period, I contributed to projects focused on customer journeys, loyalty programs, and user experience. Working closely with UX, CRO, and development teams, I gained a strong understanding of how customer experience drives business performance.

I later joined a global media agency, where I managed SEO and analytics operations for national and international brands across the banking, automotive, technology, and luxury jewelry sectors. This experience strengthened my data-driven approach while deepening my expertise in organic growth and digital visibility.

Following that, I spent nearly six years leading SEO and Content Marketing teams within an independent digital marketing agency. During this time, I built and managed organic growth frameworks covering SEO, ASO, CRO, and web development. I worked with brands across fashion, jewelry, hospitality, cosmetics, personal care, food supplements, and e-commerce, leading growth initiatives designed to increase visibility, customer acquisition, and revenue. In later years, I expanded my responsibilities to include the management of broader growth teams incorporating performance marketing and paid media.

Today, I work as an independent consultant, supporting businesses not only with strategy but also with execution. My approach combines planning, implementation, and operational management to ensure that growth initiatives translate into measurable business outcomes.

MY REFERENCES

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